Another burst of cash for the quickly-growing social TV space: this time, Austin-based Mass Relevance has closed a $3.3 million series A round led by Austin Ventures. The company says it plans to use the investment to accelerate growth among media, entertainment, consumer brands and retailers.
It’s hard to believe that Mass Relevance launched 15 months ago. Today, the social filtering and display service — which is hooked into Twitter’s firehose for real-time curation — serves 120 clients including the “Big Four” networks, 7 of the top 10 cable networks and brands like Target, Ford and Pepsi. For example, Pepsi is using the Mass Relevance platform to power #livefornow content across the Pepsi.com homepage (below). And as you can see from our past stories, Mass Relevance has been integrated in many of the big TV events over the last year.
“Mass Relevance is pioneering this space and is experiencing phenomenal growth in a short amount of time for their platform in media and entertainment,” explains Mike Dodd, Partner at Austin Ventures. Mass Relevance says it has more than doubled revenue expectations in fiscal year 2011 and the first quarter of 2012.
“Brands are realizing the opportunity to capture these conversations and integrate them across their marketing efforts in order to engage and activate their audiences – ultimately driving social buzz and sales for their brand,” said Mass Relevance CEO Sam Decker in a press release.
Late last year, Mass Relevance became the first company to ink a re-syndication deal with Twitter that enables clients to generate revenue around curated Twitter content.