Great. With broadcasters in full-court press mode to get people to make sure their analog TVs get those critical converter boxes before next February – a new Magid study shows that people are… confused. The study found that six out of ten viewers are now aware of the cutover, a huge jump from September when the number was just four in ten. However, the study found that only about one-third knew that some consumers would not be able to get TV without an upgrade. The study also suggested many didn’t know the difference between DTV and HDTV. Anyone want to bet that there are millions of Americans with a digital or HD set that don’t get any HD programming because they don’t know the difference?
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