We reported back in April that social TV software Loyalize had rolled out offering a white-label, second-screen product to “instantly poll” audiences and potentially use that real-time data to influence the show itself. Their first TV partnership is with the finale of Spike TV’s “Deadliest Warrior” show that pins up two warrior civilizations against each other and uses science and experts’ insights to determine who would win the battle. The Vampires vs. Zombies sneak peek already has over 31,000 views.
When the show airs Wednesday at 9 p.m. ET, “Fans will be able to see their actions and opinions reflected instantly through dynamic video game-type visuals, voting on their computers, phones and tablets, effecting the outcome of the show and changing the dynamics of audience-to-tv participation” online or via iPhone and Android apps, explains a press release.
This partnership marks a significant step forward for not only bringing social to TV in real-time, but proof that the traditional TV business can still thrive around big finale events by incorporating technologies that allow polling and other interactions.
“It’s a living, breathing tool to gauge the audience sentiment about what they are seeing throughout the show,” said Jon Slusser, SVP of Spike Digital and Video Games. “Real-time, visible fan participation has been written in as a key component of this live broadcast.