At a Texas Broadcasters Association session about the future of television, Don Perry of Clear Channel Television, cautioned broadcasters to be more understanding about how consumers use websites. In particular, he referred to the anchor photos at the top of broadcast homepages as “Mount Rushmoreâ€. No one has been more outspoken about losing the anchor photos on homepages than Safran. I know this may be hard to believe, but many of the people using your websites probably don’t even know who your talent are or don’t care. The design of your website should be focused on deep local content. Getting one of your anchors to use a blog to report on local issues is far more powerful than any press photo in terms of driving traffic to your site.
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