KTSF, one of the largest Asian broadcasters in the U.S., has announced that it has integrated Nielsen’s mobile measurement software into its local TV app.
The KTSF App is powered by Syncbak – a company that powers TV Everywhere capabilities for broadcasters -which integrated Nielsen’s proprietary Software Development Kit (SDK) in April 2014. The Nielsen SDK gives clients a robust cross-platform measurement solution, with the most important feature being that TV Everywhere viewing can be included in ratings. KTSF will also be able to see demographic information, which ad campaigns or episodes were watched, and the difference in viewing behavior of live programming versus on demand.
“KTSF has perfect market positioning to leverage the App in order to move forward with incorporating any additive viewership into our traditional ratings. The San Francisco Bay area is not only one of the highest ranked DMAs for Asian Americans, but also among the top iPad, tablet and smartphone penetration and that penetration is growing at a brisk pace. We think Nielsen’s SDK, allowing us to be at the cutting edge of audience measurement, will help paint a clearer picture of our overall audience to advertisers,” said Michael Sherman, General Manager, KTSF.
KTSF reaches over 2.75 million households, and its viewers have gravitated towards TV Everywhere trends. According to Nielsen’s Cross-Platform report, Asian viewers currently watch 19% more video on smartphones per month than the average person.