YourLATV.com is a video-based entertainment site that focuses on local hot spots and events. Beyond the original video clips on the site (many of which air on the KNBC show “yourLA”), users can also upload video which may appear on the air. Coming soon, the site will feature video classifieds and more social networking tools.
After taking a brief look around, I think YourLATV.com is one of the most promising new sites launched by a local TV station. I love the idea that it’s a video city guide — a fresh angle to take on the CitySearches of the world. The design is snazzy and intuitive (except for the fact the video player is beneath the traditional fold on the home page), and the video segments are interesting and don’t appear to be ripped from TV. The one area it lacks is depth — a comprehensive events calendar, for example — but there are plenty of competitors on that front. This is the second major new site launch with a new brand for the NBC stations: DigPhilly.com debuted earlier this year.