Inside Radio has the scoop on a Bridge Ratings survey that found out of Howard Stern’s 12 million former terrestrial radio listeners, two million followed him to Sirius. You can spin this either way: that only 17% of his audience slid over to the pay service, or that he compelled two million people to pay for something they used to get for free. Bridge posits that Sirius could add up to another 600,000 Stern fans.
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