One of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer.
“Jesse has pioneered social TV and second screen initiatives for years, and we are thrilled to have him on board,” explains Mass Relevance CEO Sam Decker. “Our leadership on social TV is furthered through this media mogul who was natural fit with our company.”
“I’m really looking to bring my expertise and background in the media and content development space into Mass Relevance, to try to help inform their product development as much as I can, to try to help their client services team as much as I can,” Redniss said in the Mass Relevance video below. “Having run a digital and social team at a network, I’m intimately aware of how all the different departments work.”
Redniss was nominated for an Emmy for his work on Psych’s Hashtag Killer.