Emirates is at the tope of the iSpot.tv charts this week with “Nightmare,” which promotes amenities the airline offers and features Jennifer Aniston. The ad has garnered 3.5 million online views and 42,102 social actions.
Video game ads always do well. An ad for Guitar Hero Live featuring Lenny Kravitz, “Win the Crowd” is in the second spot with 2.4 million online views.
Anti-smoking organization Truth, whose ads “Strawberry Flavored” and “Party Smoker” land in the sixth and seventh spots, respectively.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Nightmare
4.08% Digital SOV 3,429,106 Online Views 42,102 Social Actions
2. Win the Crowd
1.59% Digital SOV 2,354,024 Online Views 10,496 Social Actions
3. Bob Dylan & IBM Watson on Language
1.37% Digital SOV 493,666 Online Views 18,079 Social Actions
4. Driving Matters: Garage
0.86% Digital SOV 1,729,653 Online Views 3,128 Social Actions
5. Halo 5: Guardians: Launch
0.83% Digital SOV 1,493,786 Online Views 3,916 Social Actions
6. Strawberry Flavored
0.71% Digital SOV 1,063,932 Online Views 4,625 Social Actions
7. Party Smoker
0.70% Digital SOV 1,154,374 Online Views 3,864 Social Actions
8. Introducing
0.50% Digital SOV 492,080 Online Views 4,753 Social Actions
9. Train
0.46% Digital SOV 372,376 Online Views 4,806 Social Actions
10. It’s Not a Phone, It’s a Galaxy: Dual-Edge Display
0.43% Digital SOV 1,096,306 Online Views 86 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.