It takes a brave man to compliment the ads on his site

Have you checked out the Sprint ads that cycle through on the right of LR? Pretty good. Fast, funny, and – I have to say – clever. They’re part of their “Waitless” campaign – ideas to save you time in your life. Now keep in mind that our ads are sold by Federated Media, so we have no idea what’s going to go into that space. We’ve also dissed ads that have appeared there, and so we’re not trying to suck up. (Much.) No – I think the Sprint ads are an excellent example of “advertising as entertainment.” I went through a bunch of their quick videos, and spent time on their site. That’s worth pointing out on the rare occasions that it happens.