Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
Axe tops the list with “Find Your Magic,” which has driven 7,686,962 online views and 20,532 social actions. In the second spot, Adidas’ spot featuring Damien Lillard drove 163,428 online views. Bud Light, Subaru and other Super Bowl favorites have teasers that round out the rankings.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Extended: Find Your Magic
3.39% Digital SOV 7,686,962 Online Views 20,532 Social Actions
2. Creators Never Follow: Damian Lillard
0.57% Digital SOV 163,428 Online Views 11,095 Social Actions
3. Map
0.32% Digital SOV 969,276 Online Views 223 Social Actions
4. Moderate Drinkers Wanted
0.31% Digital SOV 386,155 Online Views 3,970 Social Actions
5. Dog Tested: Puppy
0.28% Digital SOV 109,066 Online Views 5,299 Social Actions
6. The Dreamer
0.23% Digital SOV 396,444 Online Views 1,829 Social Actions
7. Teaser: The Bud Light Party Is Coming
0.22% Digital SOV 274,935 Online Views 2,767 Social Actions
8. Anthem
0.19% Digital SOV 247,905 Online Views 2,358 Social Actions
9. Spy: It’s What You Do
0.18% Digital SOV 32,565 Online Views 3,727 Social Actions
10. Candy Crush Jelly Saga: Meet the Real Jelly Queen!
0.16% Digital SOV 309,712 Online Views 1,002 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.