All that speculation over an Apple iPhone has run into one huge problem: the new Linksys iPhone. Linksys has beaten Apple to the i-punch with its new WiFi/Skype-enabled phone. Cisco (which owns Linksys) says it has owned the iPhone trademark since 2000. An Apple miscue? A Linksys attempt at capitalizing on someone else’s brand? Says a marketing prof from the University of Toronto: “It looks as if they’re basically trying to sew a little bit of confusion and defend their own franchise… In hindsight, not locking in the trademark on iPhone seems like quite the misstep on Apple’s part.”
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