NBCU and Veoh introduced some useful stats during the Carat Digital Exchange:
Most of NBC.com’s video viewing is at night, but there’s also a bump at lunchtime
48% of people who used NBC Rewind on NBC.com watched Heroes
35% sampled Heroes for the first time, and 96% of them continued to watch the show either on TV or online
Veoh said click rates for personalized recommended clips are 2.4% compared to .3% for generic clips
That last point is a biggie. Most TV sites don’t offer recommended clips that are contextually related to the clip that was just played, but the upside is clearly substantial.
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