In quest to become the leading platform for user-generated TV clips, ConnecTV launches app for iOS

By Natan Edelsburg 

ConnecTV – the second screen platform that syncs to TV shows and allows you to clip and share six-second clips of those shows in real time – has announced the launch of a free mobile app for iOS devices. The app will soon be available for Android.

The app is designed for all types of TV viewers and second screen app users, whether they want to share clips from shows or discover new shows via the clips shared in their feeds. User-generated and shared clips have become a great way for shows to gain exposure, and the ConnecTV app makes the process of creating and sharing these clips seamless. Whereas “amateur” user-generated clips might cause piracy concerns and other problems for networks, they benefit greatly from partnering with ConnecTV  because the platform is able to supplement the clips with companion content, tune-in information, and related tweets.

“People are capturing and sharing millions of user generated TV clips online today, but not with the fun, quality, richness and tune-in power of ConnecTV,” said ConnecTV CEO Ian Aaron.  “ConnecTV has the potential to transform the way viewers engage in real-time with their favorite reality and talk shows, sporting events, breaking news, scripted dramas and comedies – even advertising will be re-imagined.  Instead of tweeting, texting or posting a comment to your friends about that amazing moment on TV, now you can share it with ConnecTV.”

ConnecTV has been developing its social content and video platform for over three years, but the release of iOS app is an important step in making the platform more ubiquitous.  The company – led by senior executives from TV Guide and TiVo – has filed patents related to validating the program being watched, syncing up related content and metadata to live TV and its TVAdSync Network™.