AMC-owned IFC has some exciting programming over the summer. The network is slowly seeing their footprint in the cable world increase with successes like sketch-comedy show Portlandia. Their new show Bunk, “a comedy game show where a panel of comedians compete in inane challenges to win surreal prizes,” is using Twitter on TV that goes beyond just old-school lower-third hashtagging.
The network launched “Bunk Yourself“, a Twitter-based game that enables viewers to compete in some of the challenges while they’re watching the show. All viewers need to do is follow @IFCBunk, where the challenges will be announced. The best answers are then chosen and re-tweeted at the end of each show. Bunk’s host, comedian Kurt Braunohler, will also be interacting with users during each game from his Twitter. “Bunk Yourself” will continue each week throughout the series’ ten episode season.
We spoke to Craig Parks, IFC’s SVP of Digital Media & Alternative Content about the integration and how they built the web app. “IFC’s in-house digital media team came up with the concept for the game so that we can leverage IFC’s air and social media communities in order to spread the word about the show,” Parks explained to Lost Remote. “The game gives IFC’s viewers the opportunity to become more engaged in the show by facilitating a robust online experience around the same concept,” he added.