Heading into its seventh season, ‘Ru Paul’s Drag Race’ is speeding along.
According to our analytics partners Canvs – the first completely syndicated qualitative social TV platform – 10,252 of 37,224 tweets (Nielsen Social) about the Season 7 premiere were emotional reactions. 48% of the emotional reactions included the word “love” and 14% included “excited.” The show’s top moment was when Michelle Visage harshly critiqued the queens.
Below, additional analysis from Sheila Seles, Product Services and Marketing Lead at Canvs, followed by an infographic:
This week we looked at cult favorite Ru Paul’s Drag Race. Producers shook things up for the 7th season, adding two new judges. Carson Kressley, known for his role in Queer Eye for the Straight Guy, was well-received, garnering 61% love reactions. 10% were excited he was joining the cast, and 15% hatedsomething about Kressley. TV personality Ross Matthews, who has rose to fame on The Tonight Show with Jay Leno, was also a welcome addition to Drag Race: 53% of reactions to Matthews expressed love, only 11% hated something related to him, and 6% found him funny.