‘Kingdom’ – a MMA-themed family drama – premiered last week on Audience Network, which is only available to DirecTV subscribers. It’s hard enough for a network show to crack Nielsen’s daily Twitter TV Ratings chart, but ‘Kingdom’ rounded out last Wednesday’s chart with a unique audience of 658,000, and 797,000 impressions.
The show is produced by Endemol Studios, and the studio has been empowering the show’s talent by creating social skins for their profiles, custom episodic graphics, and tweet suggestions for top moments in each episode.
“We we were in good company with shows on broadcast television networks,” Philippe Maigret told a crowd at MIPCOM this week. “To put things in context, Kingdom at this stage only plays on a platform distributed to about 20 million homes, whereas the broadcast television networks are distributed to over 100 million homes.”
A recent Twitter study found that celebrities saw an increase in follower growth of 215% when they live-tweet, presenting an opportunity to massively grow their personal brand, and simultaneously promote their show. Kingdom cast member, Nick Jonas even paused his concert in Boston to send out some live-tweets in support of the show.
What do you guys think of #KingdomTV so far? This season is going to be intense… get ready! http://t.co/fQYphIeEx2
— Nick Jonas (@nickjonas) October 9, 2014
Jonas has become extremely active on Twitter, and with 8.7 million followers, he certainly played a large part in Kingdom’s entry on the charts.
Reporting was contributed by Natan Edelsburg.