House of the Dragon Continues to Light HBO Ratings on Fire

By Bill Bradley 

House of the Dragon is soaring in the ratings for HBO Max.

On Sunday, Episode 2 of the Game of Thrones spinoff was up 2% from its debut, earning 10.2 million viewers domestically across HBO Max and linear telecasts, based on a combination of Nielsen and first-party data. HBO previously noted that Sunday night viewership for a series typically represents just 20-40% of the show’s total gross audience.

House of the Dragon’s debut on Aug. 21 was the largest in HBO history, reaching nearly 10 million viewers. That episode is now approaching 25 million viewers in the U.S., according to the company.


Game of Thrones also continues to experience rating highs in the wake of the new series. According to HBO Max, the show was up another 30%, marking eight consecutive weeks of growth. It was the No.2 show on HBO Max last week, only trailing House of the Dragon.

Ahead of the House of the Dragon premiere, Warner Bros. Discovery CEO David Zaslav said the series had the biggest marketing campaign in HBO history. And according to the numbers, it’s paying off. The series is doing so well that it received a quick Season 2 renewal.

Pia Barlow, HBO Max’s evp of originals marketing, previously told Adweek, “My focus wasn’t about topping this, that or the other thing. My focus—my team’s focus—was really about putting that same level of craft and care and storytelling into our marketing that our viewers expect from the show and what you see on the screen itself.”