Holiday Ads Yield High Engagament

By Karen Fratti 

Apple’s “Someday at Christmas” commercial is still topping iSpot’s top digital ads this week. Other holiday spots are doing well, too. “Microsoft Spreads the Spirit of the Season on 5th Avenue” is in the second spot, H&M’s “From the Makers of Happy & Merry” follows in fourth,  Target’s “No Work,” Duracell’s Star Wars tie-in, “The Battle for Christmas Morning,” and KFC’s “Gifts”round out the list.

Top 10 Ads by Digital Share of Voice

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1. Someday at Christmas

1.97% Digital SOV  2,499,060 Online Views  28,988 Social Actions


2. Microsoft Spreads the Spirit of the Season on 5th Ave

1.92% Digital SOV  1,554,806 Online Views  35,588 Social Actions

3. Minions Mini-Movie: The Competition

1.28% Digital SOV  2,104,994 Online Views  14,997 Social Actions

4. From the Makers of Happy & Merry

1.20% Digital SOV  1,821,310 Online Views  15,312 Social Actions

5. Cyber Monday: No Work

1.00% Digital SOV  2,244,074 Online Views  7,042 Social Actions

6. Tom Clancy’s Rainbow Six Siege: Siege the Day

0.93% Digital SOV  1,130,370 Online Views  14,065 Social Actions

7. A Great Big Universe

0.92% Digital SOV  2,131,550 Online Views  5,859 Social Actions

8. Star Wars: Battle for Christmas Morning

0.79% Digital SOV  2,240,576 Online Views  1,679 Social Actions

9. NBA Is Back on Twitter

0.78% Digital SOV  1,779,099 Online Views  5,256 Social Actions

10. Gifts

0.77% Digital SOV  1,662,800 Online Views  5,986 Social Actions

Excludes Movie Trailers., is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on . Click here for more on’s methodology.