Hearst-Argyle’s WXII12.com is the first Internet Broadcasting site to debut comments, ratings, recommendations, user blogs and profiles powered by Pluck’s SiteLife Social Media Suite. Other sites will launch the technology soon. “Content becomes more relevant when the audience has a voice in creating it,” said IB EVP Clayton Rose. “Pluck’s SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter–in a way that complements a TV station’s news coverage.” Press release…
PRESS RELEASE — Internet Broadcasting, the nation’s largest publisher of local news online, together with Pluck(TM) Corporation, today announced an expanded relationship to bring enhanced user-generated content to Internet Broadcasting’s network of TV station Web sites via Pluck’s SiteLife Social Media Suite.
With Pluck SiteLife, Internet Broadcasting will provide its Web site visitors with the ability to create blogs, comment and recommend news and entertainment items, share photos, create profiles, and participate in discussion forums around areas of interest. The initial rollout of SiteLife follows February’s successful deployment of Pluck’s BlogBurst(TM) syndication network(TM).
“User-generated content is a tremendous way to fuel Web site loyalty, popularity, traffic and value for our advertisers,” said Clayton Rose, EVP of Business and Corporate Development for Internet Broadcasting. “Content becomes more relevant when the audience has a voice in creating it. Pluck’s SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter–in a way that complements a TV station’s news coverage.”
“As the trusted digital partner for a nationwide network of local broadcasters, Internet Broadcasting is well equipped to roll-out Pluck’s social media services to millions of viewers who rely upon TV stations and their Web sites for news about their community,” said Dave Panos, CEO of Pluck Corporation.