Hallmark’s popular, feel-good movies are coming to Spanish-speaking audiences thanks to a collaboration between Hallmark Media and Canela Media’s Spanish-language AVOD service, Canela.TV.
“Similar to our parent company Hallmark Cards, home of the Spanish-language lifestyle and greeting card line Vida, our storytelling revolves around those elements that reflect the heart and soul of the Hispanic community – love, family, traditions, celebratory gatherings and joy,” Judi Lopez, evp of distribution at Hallmark Media, said in a statement. “This important partnership with Canela Media allows us to deepen our connection with our existing Hispanic viewers while expanding that audience in delivering Hallmark’s signature movies in Spanish for the first time.”
The partnership makes sense, especially ahead of the 2022 holiday season. Hallmark films have regularly included prominent Latino performers, such as Alexa and Carlos PenaVega, Marisol Nichols, George Lopez, Ektor Rivera and Julie Gonzalo, among others.
“We are so immensely proud of our partnership and momentous collaboration between Hallmark Media and Canela Media,” Isabel Rafferty Zavala, founder and CEO of Canela Media, said in a statement. “Love and family are universal and now we are adding even more ‘amor’ and ‘familia’ to our content offering with Hallmark’s signature movies on Canela.TV, in Spanish, for our audience to enjoy. And it’s not just the familiar values that our audience will love, these are movies that will delight and entertain the entire family, across every generation in the home.”