NBC’s Marc Graboff had a fast chat with Fortune Magazine to talk about his new role running NBC with Hollywood hot shot Ben Silverman. Fortune half-jokingly asked if reinventing the broadcast TV model could mean a return to sponsor-branded programs of yore like Texaco Star Theater. Graboff noted anything is possible – and cited examples like Pond’s face cream presenting USA’s “The Starter Wife” – complete with a product integration deal He also says Silverman will handle the duties of finding new hit shows, while he’ll take care “of everything else.” And you’ll never guess what show from another network he covets… Yeah, American Idol.
Advertisement