Game of Thrones Fans Go Wild for Contests During Premiere

By Karen Fratti Comment

Game of Thrones has returned, and fans were ready to gush about it. Brandwatch, a social analytics platform, monitored the social action and reports that there were 176,000 Twitter mentions from 9 p.m. to 10 p.m. ET on Sunday night alone about the show.


Here are some of the most talked about characters:

  • Jon Snow with over 6,000 mentions

  • Daenerys Targaryen with over 4,600 mentions

  • Brienne of Tarth with more than 4,100 mentions

  • Melisandre with more than 3,500 mentions.

  • Tyrion Lannister with around 3,000 mentions


The largest peak belongs to Brienne of Tarth at 9:25 p.m. ET. In one minute there were around 640 mentions and they were propelled by her confrontation with Bolton’s soldiers, and pledged allegiance to Sansa Stark. The second and third character spike was for Daenerys Targaryen at 9:02 p.m. and 9:55 p.m. The first was driven by a parody account on the social network and the other by an action figure give-a-way which just goes to show you how hardcore Game of Thrones fans really are.