Google hits snag in radio ad push

PaidContent scoops that the two founders of the radio ad firm dMarc, which was acquired by Google, have left the company. It’s a setback in Google’s quest to extend its successful advertising formula to the radio industry. Industry insiders tell the NY Times that Google Audio, as it’s called, is having difficulty securing enough high-quality radio airtime to lure serious advertisers. Traditional media, as Google is learning, is not so easy to change.