Google begins testing radio ads

By Cory Bergman 

In the online test, advertisers can upload a thirty-second MP3 file and buy radio spots on “hundreds” of stations targeted by location, station type, day of the week and time of day. “After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played,” wrote a member of the Google Audio Ads team. (WSJ sub req.)

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