The Goog is working on a new behavior-targeting platform that will identify users based upon their topical interests to try to serve them more interesting ads. This is nothing that other ad networks, like Tacoda for one, haven’t been doing for a while now. From the blog anouncement:
To develop interest categories, we’ll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we’ll add them to the “sports enthusiast” interest category.
In the local space, one wonders if Google will be tracking interest in geographical locations, considering them as topical interests.
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