KFC and Geico take over the top-engaging ads chart this week with each brand contributing three different ads to the list for a total of six of the top 10 between the two brands.
KFC took the top spot with “The Real Colonel Sanders” after debuting at No. 5 last week. The campaign featuring comedian Norm Macdonald had two other spots on the lsit: “Celebrity Colonel” placed fifth and “Fun Loving” trailing at 10th. The series generated over four million online views and nearly 12,000 social actions among the three of them.
Geico placed second with the “BBQ Awards” ad featuring the animated lizard, while the seventh and eighth spots were taken by different versions of the company’s “It’s What You Do” spots. Across the three spots, Geico raked up over 2.7 million online views and over 7,000 social actions.
Top 10 Ads by Digital Share of Voice
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1. The Real Colonel Sanders
1.86% Digital SOV 3,201,191 Online Views 8,775 Social Actions
2. BBQ Awards
0.94% Digital SOV 1,704,470 Online Views 3,998 Social Actions
3. Our Song
0.84% Digital SOV 236,585 Online Views 9,860 Social Actions
4. Thoughts
0.76% Digital SOV 764,311 Online Views 6,446 Social Actions
5. Celebrity Colonel
0.58% Digital SOV 1,113,293 Online Views 2,186 Social Actions
6. Apple Pay
0.55% Digital SOV 331,757 Online Views 5,651 Social Actions
7. Operation: It’s What You Do
0.42% Digital SOV 951,238 Online Views 775 Social Actions
8. Kraken: It’s What You Do
0.36% Digital SOV 100,105 Online Views 4,049 Social Actions
9. Interruption
0.29% Digital SOV 597,244 Online Views 916 Social Actions
10. Fun Loving
0.22% Digital SOV 413,883 Online Views 879 Social Actions
Excludes Movie Trailers.
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