Gannett launches localized version of directory

By Steve Safran 

FindItNow.com, Gannett’s advertising directory, is branching out into local markets, BIA Kelsey writes. The site is already a national directory, but is now focusing market-by-market.

“It is currently live in three markets: Rochester, Nashville and Burlington,VT. Only local information and content is featured. Key categories include Auto, Dining & Entertainment, Health & Medicine, Pets & Animals and Shopping.”

The site uses Facebook Connect and has seen hundreds of users register in each market. Business can list themselves for free, or have the option of paid tiers.

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