Another media company is joining the game called High School Sports. Gannett has acquired HighSchoolSports.net as their way into the game. We’ve covered the launches from the other media companies, including Hearst-Argyle (my company), Belo (Cory and Don’s company), FOX, CBS, and Cox. According to Broadcasting and Cable, HighSchoolSports.net claims to have more unique visitors than any other school-sports site. “When partnered with Gannett’s local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents,” Gannett Digital president Jack Williams said in a statement.
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