We were way too busy reading about the Sony leaks to cover everything this week. We’re sorry. Here are some good stories you can catch up on this weekend.
1) Gigaom on how broadcasters are still trying to mess with Aereo. Get this: “According to bankruptcy court filings, the broadcasters believe that an asset sale could deprive them of the ability to collect copyright damages related to Aereo’s services.” Maybe I’m a bad capitalist, but I need a minute to bang my head against my keyboard.
Ok, let’s carry on.
2) Jordan Chariton, of Lost Remote fame, sat down with Albie Hechts of HLN to talk about their rebranding. They’re targeting the 18-49 year old female demographic and have an innovative social strategy that’s just as specific. Ahem:
Right now, young people aren’t watching a lot of TV and they’re not watching HLN—that’s a pretty big hump to get over. They don’t watch TV, and they don’t even necessarily have cable. Traditional TV makes good TV, then drives them to the website, and puts out a tweet after the show. What we want to do is craft a story for social first—Instagram or YouTube—we want to put it out, collect the best ones on our digital sites, and then we want to push that back to television. Television now is almost our third screen, not our second screen. That’s how we’re looking at it right now.
3) Maybe I’m a fan girl, but once you’re done with “Serial,” you can enjoy this NPR piece on Stephen Colbert. Who’s excited to see how he takes over late night?