Brightcove has inked a company-wide deal with the Fox Entertainment Group to power online video spanning its network, studio, cable and local affiliate websites. The first properties to roll out the new service will be FX Networks, SPEED and Fox Broadcasting. Brightcove has been making great strides in the broadcast media space — the company recently signed a deal with CBS and CBS News.
The immediate upside is Fox video will now be shareable with copy-paste players — a basic Brightcove feature. Press release…
PRESS RELEASE — CAMBRIDGE, MA, June 18, 2007 — Brightcove, the leading Internet TV service, today announced it signed a deal with Fox Entertainment Group (FEG) to make its wide range of Internet TV services available to all FEG properties. Using Brightcove, each Fox network and studio has the ability to program and host ad-supported Internet video channels and highly-targeted consumer media campaigns.
“This partnership helps further Fox’s commitment to delivering premium entertainment programming to consumers and engaging fans in as many ways as possible,” said David Baron, vice president, Fox Digital Media. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control over the quality, brand experience, and monetization of our content.”
In addition to enabling network and studio programmers to host targeted video, Brightcove’s Internet TV services also empower FEG properties to expand the reach of hit programming through managed syndication to select website affiliates and viral promotion through social media features. The services can also harness the power of user-generated content and consumer video sharing; using Brightcove, FEG properties can recruit and review fan-submitted videos and add them to the programmed video content featured on their individual network and studio Web sites.
“The Fox Entertainment Group properties produce some of the most exciting and popular filmed entertainment, broadcast, and cable network programming in the world,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “We are thrilled that Brightcove is now widely available to all FEG properties, some of whom are already taking advantage of the full range of capabilities provided by our Internet video service.”
The first FEG properties to utilize Brightcove to launch an Internet video initiative will be FX Networks, SPEED and Fox Broadcasting Company. Each network will manage its own monetization strategy through the Brightcove Internet TV service.