FOX Interactive Media and a few FOX O&O’s have launched a few local music websites in connection with MySpace. The sites are an experiment to see if there is an audience for content that focuses on local bands, concerts and fans. The first round of sites include mymusictwincities, mymusicboston and mymusichouston, with MySpace pages for each (example). The sites include streaming audio, video of performances, concert calendars and links to the bands’ MySpace pages. It’s kind of a flashback to what was a key to the success of MySpace.
There is no official press release or details on the project. I’m told these sites are just a test before there is a decision to roll it out wider. I hadn’t even heard about these sites until the local FOX station here in Minneapolis started running promos for a “Battle of the Bands” contest. Take a look and if you have more information about the project, drop me an e-mail.