Fox, American Express Partner With Twitter To Spread Content Through ‘Amplify’

By Jordan Chariton 

Can’t get enough of Fox shows like “GLEE” and “New Girl?”  You’ll now be able to get short highlights from Fox shows on Twitter, via its Amplify product. Fox has partnered with American Express to offer short-form content from its hit shows on Twitter.

“We are thrilled to collaborate with American Express and Twitter to give FOX viewers access to timely content via social media that will complement and add to their TV-viewing experience,” said Jean Rossi, Executive Vice President, Sales, Fox Broadcasting Company.

Other shows that will be “amplified” include “Bones,” “The Mindy Project,” “Brooklyn Nine-Nine,” “So You Think You Can Dance,” and “Masterchef.”

This builds on Twitter’s partnership momentum, as it recently partnered with the NFL to provide game highlights through Amplify.