Jason Hirschhorn along with fellow MTV Networks veteran Ben White are joining Sling Media, the makers of Slingbox. They’ll head up a new entertainment unit designed to forge partnerships with both content producers and distributors. “The minute I demoed Sling, I felt the same way I felt when someone showed me the iPod for the first time,” said Hirschhorn. “If look beyond TV, any screen strategy that gets more time with the audience, more opportunities to reach the audience brings more business opportunities and we think we’re a technology and a platform that’s going to enable that faster than the companies who have been charged with innovations so far.”
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