The Seattle Sonics have just debuted a new site, Supersonics.com, that they say is the “first Flash-driven site in major professional team sports.” The site took 2,000 hours and $100k to build, and it’s certainly a unique experience. “It is a much more immersive and high fidelity experience,” said Cypress Consulting founder Nate Thompson, the Seattle-based company that helped a Sonics developer build the site. The Sonics, meanwhile, say it’s “a whole new paradigm in how sports teams present their brands.”
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What do you think of these Flashy designs for “brand experience” environments? Cool? Or lacking speed and utility?