Shazam continues to power their way onto the TV screen. To tech-savvy consumers, it’s often difficult to move past what Shazam does best, discover what the song is you’re listening to that you can’t. For many this app was one of the first iPhone apps that made you realize that there really was something amazing happening in this new iPhone world of apps. Now Shazam has $32 million specifically to invest in TV. They also have a user-base that’s larger than all the social TV startups combined (150 million). Now in a first, the Christmas-day parade that aired on ABC over the holidays was the first fully Shazamable TV broadcast.
Shazam and Disney Parks teamed up to incorporate Shazam for TV into the Disney Parks Christmas Day Parade. Typically, Shazamable TV moments are short, but the Shazam logo appeared throughout the broadcast. Viewers were able to unlock exclusive content including behind-the-scenes footage, a build-your-own gingerbread cookie experience, a photo gallery of Santa on vacation, and more.
“Disney and Shazam paired up after Disney wanted to provide its passionate viewers with social and engaging second screen content that’s relevant and exciting as they’re viewing the parade,” David Jones, Executive Vice President Marketing at Shazam told Lost Remote. “This demonstrates yet another way that Shazam for TV can be incorporated into any kind of program, whether it be a TV series, advertisement or special event,” he added.