Keep it secret. Keep it safe.
Days after HBO set records for the premiere of its Game of Thrones prequel House of the Dragon, Amazon Prime Video is letting fantasy fans know its series won’t be outdone.
On Tuesday, Prime Video released the final trailer for its upcoming Lord of the Rings prequel, The Rings of Power.
The company has been tight-lipped about the series, which takes place thousands of years before The Hobbit and the original trilogy during the Second Age of Middle-earth. The show follows the forging of the 20 rings of power.
Amazon paid $250 million just for the rights to the Tolkien stories, and the eight-episode first season reportedly comes in at around $58 million per episode, and five seasons are expected to cost the studio north of $1 billion.
The new trailer shows why. With stunning cinematography and scenery, it’s clear Amazon Studios spared no expense for the upcoming series. The trailer heavily highlights Galadriel, who stands in opposition to Sauron.
The first two episodes of the new series will drop stateside on Sept. 1 at 9 p.m. ET, premiering simultaneously around the world.