E! Launches ‘E! Style Collective’ – a Content Hub for Beauty and Fashion Social Influencers

By Adam Flomenbaum 

With the Grammys and Oscars approaching, E! has launched ‘E! Style Collective,’ a platform featuring beauty and fashion commentary from social influencers.

Eonline had a record-breaking Q4 (2014), with 39 million average monthly multiplatform uniques – up 79% year-over-year. For the social influencers part of the ‘Style Collective’ initiative, they have the chance to reach E!’s audience of 87 million across TV and digital. They also have the chance to be featured in dedicated segments on ‘E! News’ and during E!’s ‘Live from the Red Carpet’ shows.

“The beauty and fashion world has undergone a tremendous transformation thanks to social media with the creative class and influencers having new ways of engaging with their audiences.  With the ‘E! Style Collective,’ we are bringing these voices into the conversation around red carpet and other key style events that are important to E!’s trendsetting audience,” said Romina Rosado, Vice President, Content, E!. “This unique storytelling experience harnesses E!’s huge digital momentum.’

Initial ‘E! Style Collective’ contributors include Zanna Roberts Rassi, EJ Johnson, Tina Turnbow, Marc Mena, Kim Kimble, Whitney Port, Alicia Quarles, Catt Sadler and Brad Goreski.

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