Social Media Week is back, and it’s bigger and more globally spread than ever before. Lost Remote (specifically myself) will be moderating the leading social TV panel in New York. Social Media Week Advisor Peter Himler has organized an impressive group of panelists on both the network/content side and social TV startup side. We’re extremely curious to hear in person how some of the top movers and shakers in this business are planning the year ahead. If you’re in NYC on Thursday, February 16th at 10am, don’t forget to stop by the Hearst building to watch us moderate a panel with the following executives.
Scott Rosenberg, Cofounder and CEO of Umami TV has created one of the compelling second screen experiences for TV via an app. The user interface is simply designed and catered not to distract you while watching TV but to let you tap to information you might want access to while you watch. The company just presented at NY Tech Meetup, the gathering in NYC that’s now attended by over 800 people and has even had Mike Bloomberg speak to. Umami is facing a lot of heavy competition in the coming months. What is Scott cooking up for 2012 and what exciting new features will Umami be offering?
Lisa Hsia, Executive Vice President of Bravo Digital Media (NBC Universal) and her colleagues at BRAVO continue to create a fascinating world of reality TV shows that their traget demographics obsess over and that newer ones are starting to check out. Andy Cohen’s curation of the Housewives brand is making TV history, Chef Roblé has been having a great season and It’s a Brad Brad World is off to an amazing start. Hsia and her team continue to innovate on using social within the shows, online and through major social channels.
Alex Iskold, Founder/CEO of GetGlue is someone you don’t want to miss hearing in person. His company recently announced $12 million in funding and that they’ve acquired 2 million users. GetGlue stickers have become a standard for any social TV campaign, a simple but effective way to give super fans the chances to stick with the Show. What’s next for what many consider to be the largest social TV startup?
Sabrina Caluori, VP of Social Media/Performance Marketing for HBO has lead the team that’s captured millions with the social media efforts behind True Blood, Game of Thrones, Boardwalk Empire and more. Besides carefully nurturing and providing for the intense fans of Thrones and Blood she took a bold step at launching HBO Connect, a second level domain of HBO.com that we believe should become HBO’s landing page eventually if not right away. What’s the future of HBO Connect and HBOGo? What’s in store for the new seasons of True Blood and Game of Thrones?
Tom Thai, VP of Marketing and Business Development at Bluefin Labs has helped grow and position Bluefin Labs as one of the thought leaders and providers of social TV information. Bluefin’s “mapping of the TV genome” has scored the company $12 million in funding to continue to expand into 2012. For Lost Remote, we look forward to the infographics and data they are able to consistently provide us with for some of the biggest TV events. How will Bluefin differentiate itself from its competitors? How will they improve their data? How will they connect business goals to social TV information?
Do you have any questions that you’d like us to ask the panelists? Let us know.