During the month of October, PBS has experienced an interesting phenomena: for three straight Tuesdays, PBS has had a program that has trended on Twitter. More interesting, though are the genres of the shows that were trending- FRONTLINE “League of Denial: The NFL’s Concussion Crisis”, Superheroes: A Never-Ending Battle, The African Americans: Many Rivers to Cross, the shows that trended, are completely different and represent the diverse audience of PBS. Here are some statistics from PBS’s Tuesday night trending streak. The American Experience film “War of the Worlds” airs tomorrow night and PBS will see if it can finish October with four straight Tuesday nights with a trending show.
League of Denial
Different variations of search terms including PBS, Frontline, #LeagueofDenial, NFL, and Concussions
Tweets: 30,821
Impressions: 154,105,374
Superheroes: A Never Ending Battle
10/15-10/16
Different variations of search terms including PBS and #SuperheroesPBS, Comics
Tweets: 8,237
Impressions: 149,006,785
The African Americans: Many Rivers to Cross
10/22-10/23
Different variations of search terms including PBS, #ManyRiversPBS, and Henry Louis Gates
Tweets: 9,012
Impressions: 44,686,959