Discovery+ has launched as a premium subscription on The Roku Channel.
Users can now subscribe to both the ad-free ($6.99) and ad-supported ($4.99) editions of Discovery+ straight through The Roku Channel in the United States.
Discovery+ has one of the largest streaming content libraries, and this is the first time a premium membership has supported a large partner and an SVOD ad tier.
The addition of Discovery+ as a premium subscription expands the service’s reach on Roku and gives users more options for utilizing it. The Roku Channel, as a Top 5 overall channel on the Roku platform in terms of reach and streaming hour engagement, will allow Discovery+ to reach new audiences at scale.
“The launch of Discovery+ on The Roku Channel makes it easy for our users to access this compelling content while enabling Discovery to reach incremental audiences through The Roku Channel,” said Rob Holmes, vice president of programming at Roku, in a statement. “By offering more great content in The Roku Channel, we provide even more reasons for our millions of streamers to engage with a top-five channel on our U.S. platform, and more opportunities for our partners to reach our large audience.”
With over 70,000 episodes of current and classic shows from Discovery’s iconic portfolio of networks, the launch improves the quality of content available to consumers. Discovery+’s portfolio includes HGTV, Food Network, TLC, ID, OWN, Travel Channel, Discovery Channel, Animal Planet and Magnolia Network, as well as more than 200 Discovery+ original titles and hundreds of hours of exclusive content.
“We’re pleased to deepen our relationship with Roku, a valued partner, and expand access of Discovery+ on the Roku platform through the launch on The Roku Channel,” said Gabriel Sauerhoff, svp of digital distribution and commercial partnerships at Warner Bros. Discovery. “We look forward to further extending the reach of our exceptional library of lifestyle and real-life content to millions of Roku streamers and providing them increased optionality in how they access Discovery+.”