Director Jon Favreau on social media: 'Moviemaking process is resembling old TV model, making a pilot'

By Natan Edelsburg 

At Digital Hollywood’s Variety Entertainment and Technology Summit, Jon Favreau took the stage as the keynote presenter. Favreau starred in Iron Man 2, and he has most recently directed the not-so-successful Cowboys and Aliens.

Favreau, an active Twitter user, had a very insightful answer when asked about the affect social media is having on the film business. Watch the video below where Favreau describes the value, hardship and often inaccuracies that go into producing trailers and how those trailers are making the film industry resemble the TV-pilot process and business:

Advertisement

Advertisement