Fresh off her launch on ABCNews.com, Amanda Congdon is debuting “Starring Amanda Congdon” on Blip.TV today. The video blog is also available on iTunes, MySpace and this dedicated site. It’s sponsored by Dove and Paltalk, a video chat company. “More than anything else, I consider myself a videoblogger, and these sponsorships are evidence that the world is continuing to take notice of our community,” Congdon said. Press release with more details…
PRESS RELEASE — Blip.tv, a service that hosts and distributes videoblogs and Web-based TV shows, announced today that videoblogger Amanda Congdon will launch her new show “Starring Amanda Congdon” this Friday, December 22nd. The show will be hosted on blip.tv and is one of the first videoblogs to debut with the support of significant sponsors.
“Starring Amanda Congdon” is sponsored by Dove Cream Oil Body Wash, a new Unilever product available in February 2007 and by Paltalk, the largest video chat community on the Internet.
“This is a turning point for both videobloggers and the advertising industry. It’s great to see top brands like Dove and Paltalk pave the way by tapping into the uniquely loyal audience of a videoblogger like Amanda Congdon,” said blip.tv COO Dina Kaplan. “Advertisers that have wanted to tap into the growth of online video but have been concerned about random and unpredictable viral videos have now found an outlet in independently produced shows like Amanda’s.”
Dove is sponsoring the videoblog to promote a contest, hosted at http://www.dovecreamoil.com/, inviting people to create a 30-second advertisement for Dove Cream Oil Body Wash. The winning spot will air during this year’s Academy Awards and the winners flown to a private viewing party in Los Angeles. Amanda has set up a wiki, at amandacongdon.com/wiki/, where viewers will work together to create a script for a Dove Cream Oil ad that Amanda will shoot and star in herself.
“The Dove brand is excited to partner with a great new media personality. Amanda’s experience in the videoblogging space makes her an excellent fit for a consumer-generated video campaign,” said Babs Rangaiah, Unilever’s USA Director of Media and Entertainment. “It allows us to tap into her viewership, which includes a large number of content creators.”
“More than anything else, I consider myself a videoblogger, and these sponsorships are evidence that the world is continuing to take notice of our community,” said Amanda Congdon.
As part of the sponsorship, Amanda will participate in live online video chats powered by Paltalk.
Blip.tv will distribute Amanda Congdon’s videoblog to the show’s site http://www.starringamandacongdon.com/ and to iTunes and MySpace. The show will also be featured on blip.tv’s destination site at http://www.blip.tv/.