Each week, iSpot.tv brings Lost Remote their rankings of the top ads according to digital share of voice, tracking online views and social actions connected to each ad. Here’s the top ten for this week.
It’s all star power this week. Six of the ten spots are celeb driven with Dior’s newest Charlize Theron spot at No. 1. Jennifer Aniston, Ariana Grande, Chance the Rapper, Ice-T, and Vincent Katheiser round out the week’s chart.
Top 10 Ads by Digital Share of Voice
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1. Dior: The Absolute Femininity
25.62% Digital SOV 15,167,273 Online Views 218,549 Social Actions
2. Emirates: Co-Pilot
5.17% Digital SOV 2,315,453 Online Views 40,501 Social Actions
3. PlayStation: Star Wars: Battlefront Rogue One: X-wing VR Mission
4.38% Digital SOV 3,904,011 Online Views 3,807 Social Actions
4. KFC: Nashville Secret
3.70% Digital SOV 4,923,735 Online Views 7,752 Social Actions
5. T-Mobile: Road Trip
2.11% Digital SOV 4,038,922 Online Views 26,462 Social Actions
6. Disney Parks & Resorts: The Magic Is Endless
1.81% Digital SOV 1,515,689 Online Views 22,413 Social Actions
7. Walmart: 2016 Halloween: Join the Dark Seat
1.75% Digital SOV 7,176,961 Online Views 956 Social Actions
8. KitKat: Halloween Break
1.64% Digital SOV 1,010,264 Online Views 21,314 Social Actions
9. GEICO: Lemonade Not Ice T: It’s Not Surprising
1.20% Digital SOV 79,610 Online Views 11,678 Social Actions
10. Walmart: 2016 Halloween: All Time Greats
1.09% Digital SOV 4,643,363 Online Views 1,182 Social Actions
Excludes Movie Trailers.
iSpot.tv, is the only platform that catalogs, tags and measures activity around national TV ads in real-time. The company measures digital responses explicitly linked to airing of TV ads across Facebook Twitter, YouTube, the major search portals and on iSpot.tv . Click here for more on iSpot.tv’s methodology.