CBS stations debut local ad network

By Cory Bergman 

CBS stations in five markets (Boston, Chicago, Dallas, Denver and San Francisco) have launched the CBS Local Ad Network, with more markets coming soon. Partners embed a widget on their sites, which combines content with an ad unit. CBS stations sell the ads (for $5 to $10 CPMs) and give the partners a revenue share (undisclosed). CBS says it expects to add about 20 million impressions in each market every month from the network. Here’s a screen grab of UrbanSpoon, in the San Francisco market, with a promo in the medium rectangle ad space…

If you click the promo, it goes here with more information.

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