CBS stations in five markets (Boston, Chicago, Dallas, Denver and San Francisco) have launched the CBS Local Ad Network, with more markets coming soon. Partners embed a widget on their sites, which combines content with an ad unit. CBS stations sell the ads (for $5 to $10 CPMs) and give the partners a revenue share (undisclosed). CBS says it expects to add about 20 million impressions in each market every month from the network. Here’s a screen grab of UrbanSpoon, in the San Francisco market, with a promo in the medium rectangle ad space…
If you click the promo, it goes here with more information.
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