Today radio took a big step in the direction of local TV sites, with 140 CBS stations signing up for WorldNow’s video system. You can see the player now on the homepage of WCBS-AM. The press release contained a very telling quote:
“Rethinking and evolving our business had led us to this transformation and in the very near future every station will have a major video component transforming radio from a purely audio medium to a visual one as well,†said David Goodman, President, Digital Media and Integrated Marketing, CBS RADIO.
WorldNow has 452 total local media clients in broadcast TV, newspaper and now radio. So, your local competitors for video pre-roll ads are no longer limited to TV and some newspapers.
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