In what is likely to be the pilot of CBS O&O sites to come, WCBS in New York City has relaunched its website as CBS New York. Its most notable feature is a news “river” – brief story updates run continuously throughout the day. This is the trend.
Writes Broadcasting & Cable’s Mike Malone:
CBSNewYork.com is the first of the CBS-owned stations to introduce the web prototype, with a total of three to five debuting this year. CBS Local Digital Media President Ezra Kucharz is spearheading the project; here’s what he said about it back in June.
Advertisement“There’s a tremendous opportunity for us to go out and make these into really big local information sites,” Kucharz said at the time. “When you come down to it, it’s about creating local hubs for information in these local markets.”
Of particular interest – the site is powered by WordPress. The strategy is similar to the NBC O&O sites, which offer a mix of entertainment and news. What do you think of the new concept?
