View Post Advertising/Marketing | Awards DigitasLBi First to Buy Oscars TV Advertising Programmatically By Adam Flomenbaum on Feb. 22, 2015 - 11:59 AM In a first, marketing and technology agency DigitasLBi has purchased Oscars TV advertising programmatically.
View Post Awards If Your Tweets Determined the Oscars, the Winners Would Be… By Adam Flomenbaum on Feb. 22, 2015 - 11:00 AM The most tweeted about Oscar nominees, along with an interactive map highlighting which state drove the most activity around each of the Best Picture nominees.
View Post Awards Oscars: Richard Linklater and Selma Winners on Social Media By Karen Fratti on Feb. 20, 2015 - 4:44 PM If the Academy pays attention to that sort of thing.
View Post Awards An Inside Look at Univision’s Social Plans for the 27th Annual ‘Premio Lo Nuestro’ By Adam Flomenbaum on Feb. 19, 2015 - 5:09 PM The 27th annual 'Premio Lo Nuestro' is tonight, one of Univision's biggest telecasts of the year, and the network continues to raise the social media bar.
View Post Awards | Twitter Patron and MasterCard Have Mastered Real-Time Twitter TV Marketing: Here’s How By Adam Flomenbaum on Feb. 19, 2015 - 10:50 AM How Patron and MasterCard leveraged Twitter during the GRAMMYS.
View Post Awards | Ratings Social Scoreboard: Week of February 9 By Adam Flomenbaum on Feb. 16, 2015 - 6:23 PM As we covered earlier today, last night's 'Saturday Night Live' 40th Anniversary special was one for the Nielsen Twitter TV Ratings record books.
View Post Awards | Twitter Sauza 901 Leverages Justin Timberlake for #SNL40 Real-Time Marketing Moment By Adam Flomenbaum on Feb. 16, 2015 - 4:35 PM For #SNL40, Sauza 901 Tequila got into the RTM action by banking on a series of planned and unplanned pieces of content that, like their co-founder Justin Timberlake, were smooth and subtle, yet effective.
View Post Awards | Twitter Madonna, Kanye Drive Grammy Twitter Activity By Karen Fratti on Feb. 9, 2015 - 11:30 AM Beyonce was only the third most talked about
View Post Awards Ed Sheeran Has GRAMMY’s Top Shazamed Moment and Top Click to Buy Track By Adam Flomenbaum on Feb. 9, 2015 - 11:00 AM Last night may have belonged to Sam Smith hardware-wise, but at home, people were really digging Ed Sheeran.
View Post Advertising/Marketing | Awards Among Brands Leveraging Real-Time Twitter Ads, MasterCard and Patron Are GRAMMY Winners By Adam Flomenbaum on Feb. 9, 2015 - 10:00 AM Last night at the GRAMMYs, there was more than just the best talent in music on display. Also on display was Twitter's ad business and the brands that utilize Twitter's products best.