Casey Bloys will continue to serve as HBO and HBO Max’s chief content officer for another five years.
The deal, reportedly a priority for Warner Bros. Discovery CEO David Zaslav, is said to have closed around when Bloys was celebrating HBO and HBO Max’s 140 combined Emmy nominations, per Variety.
Since 2004, Bloys has worked for HBO in a variety of capacities and has worked with corporate parents AT&T and Warner Bros. Discovery throughout that time. Following the Discovery-WarnerMedia merger, the company made many internal changes, but Bloys remained chief content officer of HBO and HBO Max.
Zaslav “prioritized keeping Bloys on the executive team because he has proven to be a crucial leader over the past few years, particularly in his launch of HBO into the streaming market with a mix of prestige and broad-appeal programming,” according to The Wrap.
Bloys’ renewal obviously isn’t part of Warner Bros. Discovery’s search for cost-cutting measures. Over the next three years, the company has committed to finding $3 billion in cost-saving measures. The company shut down the short-lived streaming service CNN+ and eliminated scripted programming from TBS and TNT. Additionally, overseas production of Max originals was halted as some of the first steps in cutting costs, according to Variety.