It’s time to take a look at the top 10 ads of the week by digital share of voice*, powered by iSpot.tv. iSpot.tv tracks TV ads in real-time and allows customers to monitor social actions, search activity and online video views associated with TV spots across Facebook, Twitter, YouTube, Google, Bing, and Yahoo!
The most engaging TV ad is Friskies’ “Dear Kitten” Super Bowl Teaser spot, which generated 2.3 million online views and 72k social actions despite clocking in at a whopping 3:29 minutes (for more on BuzzFeeds foray into TV, read Michelle Castillo’s exclusive: ‘BuzzFeed Creates Its First TV Ad, and of Course It Features Cats‘).
The Carl’s Jr. “Au Naturel” spot generated more online views at over five million, but less of the all-important social actions at 47.5k, rendering it a second place finisher. The remainder of the top five all cracked one million views, largely driven by pre-Super Bowl campaign momentum. Meanwhile, none of the bottom five broke the one million barrier, including last week’s number one finisher, “Signs” from McDonald’s.
Top 10 Ads by Digital Share of Voice
powered by iSpot.tv
1. Friskies: Dear Kitten: Regarding the Big Game
4.5% Digital SOV, 2.2MM Online Views, 72k Social Actions
2. Carl’s Jr.: Au Naturel
4.33% Digital SOV, 5MM Online Views, 47k Social Actions
3. GEICO: Push It: It’s What You Do
1.85% Digital SOV, 2.4MM Online Views, 17k Social Actions
4. BMW: Newfangled Idea
1.23% Digital SOV, 2.1MM Online Views, 8k Social Actions
5. Dr Pepper: Mop Dog
0.78% Digital SOV, 1MM Online Views, 7k Social Actions
6. McDonald’s: Signs
0.71% Digital SOV, 521k Online Views, 10k Social Actions
7. U.S. Navy: Pin Map
0.7% Digital SOV, 75k Online Views, 13k Social Actions
8. Ram Trucks: Roots and Wings
0.65% Digital SOV, 64k Online Views, 12k Social Actions
9. Budweiser: Puppy Love
0.61% Digital SOV, 360k Online Views, 9k Social Actions
10. Wix.com: Emmitt Smith’s Line Dancing Moves
0.53% Digital SOV, 493k Online Views, 6k Social Actions
*From iSpot.tv: For each airing of an ad on TV, we correlate the resulting digital activity back to the airing based on the timing of the activity and the location of the user. Our window for correlating activity to an ad airing can be as long as 20 minutes following the airing or as short as 1 minute depending on multiple factors such as how often an ad is airing or the day of week and time of day the ad is airing during. Since each airing is tied to a specific show, we are able to expose the shows, networks and times during which audiences are most receptive to certain brand messages.